2008 is the year that politicians see blogging as a way to break through the obstacles to direct communication with potential voters, walls that have forever been a means of the connective environment of newspapers and television. The majority of political blogs are news driven, and as such political bloggers will link to articles from news web sites, often adding their own comments as well. No other political contender in 2008 harnessed the power of the internet more than Ron Paul’s crusade. Thanks to online loyalists Ron Paul’s campaign raised more than $4 million in one day and weeks later received more than $6 million, a single day record.
Justina Lamm, eCampaign Director told Zpryme, "Web technologies allowed Ron Paul's message of freedom, peace and prosperity to spread to the rest of the country and the world. The message was strong enough and resonated in people's hearts and minds -- and with the power of online video (YouTube), spectacular online fundraising days (supporter created Money Bombs), offline campaigning activities using tools like MeetUp, we were able to spread the message more widely."