Piercing through the dark cloud of the fallen housing market are the powerful online tools that make it possible to be your own interior designer, architect or building contractor. People are reluctant to purchase homes this year, thus injecting more into their own home. For the same reasons building contractors find home improvement application tools uncomplicated and extremely useful; homeowners will find it an essential tool for home renovations to house design. This is where BobVila.com ladders in; homeowners love to interact and finagle with their home renovation dreams online. "High-value remodeling and pride-in-ownership is replacing the 'fix-it-and-flip-it' mentality in a difficult housing market," notes BobVila.com's Dan Newberry, Vice President of Advertising & Marketing.

BobVila.com has become a one stop online shop with unique tools like the 'Deck Designer' that allows users to modify the size, shape and color of their deck to BobVila.com's powerful 'Home Renovator' tool, which has been specially designed for the enthusiastic Do-It-Yourselfer - Users simply enter their project details (room measurements, paint preferences, etc.) and you will receive a complete report of the materials required, cutting instructions, recommended tools, cost estimates, and more.