In the wake of the subprime mortgage crisis, online lending has rediscovered itself by taking a step back and listening to customers - this couldn’t be evidenced more than by California born NameYourLoan.com. As many of the large online lenders use aggressive marketing tactics and the relentless parade of email and sales calls from agents, NameYourLoan.com achieves completely the opposite by allowing the consumer to choose without the ‘headaches’ that accompany lending.  Online lenders who are competing for applications are aware that the consumer has many options online. Very often low cost alternatives are available to the consumer in order for online lenders to be competitive.  Which brings us back to trust - it’s all about trust. NameYourloan.com has developed innovate formats to communicate with customers with transparent feedback methods and one on one consultation.

Al Salahi, President and CEO of NameYourLoan.com, stated with enthusiasm: "I challenge anyone to show me a more efficient and effective way to shop for mortgages.  NameYourLoan.com is the definitive method to shop for mortgages and receive the best loan offers, because it utilizes the influence of new Internet technologies as well as the most effective concepts in eCommerce, to be precise competition and auctions."