Shoes, accessories and more shoes. Zappos.com is a brand that flies under the radar. It's a brand that's been around for more than 10 years and has become the online leader in shoes. The significance of their accomplishments are clearly owed to the attention the company places on doing the simple things well, through a friendly corporate culture keen on customer service and product selection. In today’s marketplace, conducting business can be exceedingly aggressive. Zappos.com shines by embracing the competition simply with its superior customer service. More than 75 percent of purchases come from their loyal base of returning customers, and recurring customers order more than 3 times every year. Returning customers also have higher than normal order volumes. Look for Zappos.com to break $1 billion in sales in 2008 as they are letting other companies know that customer service will always have the customer coming back for more.