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Feb
08
Posted by: Zpryme
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Austin, TX - (Buzz Research) – 02/08/10 – After the blue dust clears, will 3D HDTV still interest consumers? With the release of Avatar and January’s CES show, 3D HDTV has attracted a lot of attention from both consumers and business. In light of this, Zpryme Buzz Research presents an insider’s look into what consumers really think about 3D HDTV. This 'free' snapshot report (available at www.zpryme.com) represents high-level findings from Zpryme’s 3D HDTV 'full' buzz report. This comprehensive study reflects opinions from:
**LOOK** Get the free snapshot report here
What does this all mean?
An excerpt from the report:
Consumers are excited by 3DTV’s “awesome” new capabilities; however, many are “annoyed” by the 3D glasses as well as the prospect of buying new hardware
They are “amazed” by 3DTV’s enhanced viewing experience and the technology itself:
Visit Zpryme here to request a copy of the snapshot report and to order our full report with detailed topic-by-topic analyses, demographic segmentation, user metrics, and (optional) custom reporting.
About Zpryme Buzz Research
Zpryme’s Buzz Research delivers rich, actionable insight into the key attitudes, motivations, and experiences that will ultimately drive adoption of 3D HDTV
Zpryme delivers leading edge insight into new and emerging markets and topics
To learn more visit us at www.zpryme.com or contact us directly at infozpryme.com, or +1 888.ZPRYME.1 (+1 888.977.9631). Members of the media may contact us at [email protected], subject line: "3D TV Buzz".
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Is the time right for telcos to focus on 3DTV? | connectedplanetonline.com
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3D HDTV & Avatar: What Do Consumers Really Think?
Posted by: Zpryme
in News Room
Tagged in: Untagged
Austin, TX - (Buzz Research) – 02/08/10 – After the blue dust clears, will 3D HDTV still interest consumers? With the release of Avatar and January’s CES show, 3D HDTV has attracted a lot of attention from both consumers and business. In light of this, Zpryme Buzz Research presents an insider’s look into what consumers really think about 3D HDTV. This 'free' snapshot report (available at www.zpryme.com) represents high-level findings from Zpryme’s 3D HDTV 'full' buzz report. This comprehensive study reflects opinions from:
**LOOK** Get the free snapshot report here
- All online consumer discussion surrounding 3D HDTV in the weeks prior-to and after CES (December 30, 2009 – January 17, 2010)
- 744 consumer messages, posted across 47 sources, reaching over 14 million consumers
- A rich demographic spectrum, comprised of 61% males, 68% 18-54, and 39% earning $75,000+
What does this all mean?
3D TV presents a giant leap forward both in terms of technology and the user experience. Consumers are well aware of this and are excited by the prospect of enhanced cinematic immersion and gaming interaction. The naysayers are missing the point here. Adoption will be driven by big ticket content and media events—think broadcast sports, movie night, gaming, and so on. If the success of Avatar confirms anything, it’s that consumers are happy to overlook the perceived shortcomings of 3D “done right”.
– Alex Perilla-Gayle, Zpryme Director of Consumer InsightsAn excerpt from the report:
Consumers are excited by 3DTV’s “awesome” new capabilities; however, many are “annoyed” by the 3D glasses as well as the prospect of buying new hardware
They are “amazed” by 3DTV’s enhanced viewing experience and the technology itself:
- Most consumers say 3DTV is “long overdue”, “revolutionary” and “cool”
- However, some worry that 3DTV’s media and content is “only a gimmick” or at best “immature”
- Consumers worry that 3D glasses will be “uncomfortable” to wear; some say that prolonged viewing will “headache-inducing”
- Many anticipate that buying, using, and keeping track of glasses will be “a pain” and “bothersome”
- Some simply deride 3D glasses as “silly” or “geeky”
Visit Zpryme here to request a copy of the snapshot report and to order our full report with detailed topic-by-topic analyses, demographic segmentation, user metrics, and (optional) custom reporting.
About Zpryme Buzz Research
Zpryme’s Buzz Research delivers rich, actionable insight into the key attitudes, motivations, and experiences that will ultimately drive adoption of 3D HDTV
Zpryme delivers leading edge insight into new and emerging markets and topics
To learn more visit us at www.zpryme.com or contact us directly at infozpryme.com, or +1 888.ZPRYME.1 (+1 888.977.9631). Members of the media may contact us at [email protected], subject line: "3D TV Buzz".
Related articles that reference Zpryme
Research says US consumers embrace 3D | broadbandtvnews.com
3D TV adoption | mybroadband.co.za
Zpryme: Consumers excited, concerned about 3D TV | fierceiptv.com
USA to Embrace 3D Technology | hdguru3d.com
3DTV: Zpryme reports on potential usage scenarios | fierceiptv.com
Is the time right for telcos to focus on 3DTV? | connectedplanetonline.com
The Bandwidth Implications Surrounding 3DTV | broadbandgear.net
