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Austin, TX (ZPRYME NEWS) – 06/26/08 – The music business is undergoing the greatest change, since post Worl War II as name artists become free agents and new artists question the value of the traditional label/publisher relationship - PlayNetwork is one of the pioneers leading the way.

PlayNetwork History of High Growth | Financials

PlayNetwork, a leading provider of integrated media experiences for businesses. Prevailing clients include Starbucks Company, Krispy Kreme Doughnuts, Abercrombie & Fitch, Old Navy and Brinker International. From 1999 to 2003, PlayNetwork's revenues grew to $13.9 million, or a total of 692 percent. Between 2003 and 2006 PlayNetwork drew from the economies strong retail sales and continued to improve upon its growth each year; they are on track to post 2007 sales of more than $40 million, up from $32 million last in 2006. 2008 certainly will wrapping up to be a strong year even amidst the U.S. economic downturn; this is due to successfully renewing contracts with major clients such as Starbucks and Old Navy as well as solidifying and taking advantage of strategic relationships with such partners as XM Radio (The XM for Business service is managed by PlayNetwork, Inc. on behalf of XM Satellite Radio).

PlayNetwork’s financial success is credited to their organizational structure that has sustained the kind of high growth year after year that has left their competitors perplexed. Much of this success is attributed to their focus on winning and retaining the support of their loyal customers by being innovative, creative and very customer-centric. Click the following for PLAYNETWORK: Marketing & Business Strategy | Part 1 of a 2 Part Series

PlayNetwork Emerging Competitive Landscape

DMX
DMX gives the sights, sounds, and scents of your business a twist. The company provides what it calls "sensory branding" through the distribution of commercial-free music, video, on-air and on-hold messages, and environmental fragrances to companies around the globe. Clients include retailers, hotels, health clubs, resorts, and casinos such as Gold's Gym, The Cheesecake Factory, Abercrombie & Fitch, and Disney World. DMX has license agreements with more than 1,700 record labels. The company also provides music for cable television networks. DMX was founded in 1971, and is owned by private investment firm THP Capstar.

MediaNet Communications
MediaNet Communications is a leading post-production company in Canada that serves primarily television producers and advertising agencies. It offers fully-equipped digital video editing studios for creating TV shows, advertisements, and other video content, as well as and recording studios for radio ads, voice-overs and post-production audio, and other audio recording needs. In addition to commercial clients, MediaNet Communications serves many non-profit groups.

Muzak Holdings
The hills are alive with the sound of Muzak. Once the king of canned music, the company is working to transform its image. Muzak, famous for its instrumental versions of pop tunes, has turned its focus away from the elevator rider and toward the consumer as it pumps original songs (with lyrics) into retail stores, restaurants, and bars, as well as hotels, offices, and factories, through its Audio Architecture unit. Its music is heard by some 100 million people daily. The company's Voice unit provides music and marketing for telephone on-hold and in-store messaging. ABRY Partners affiliate MEM Holdings controls 64% of Muzak, which plans to merge with competitor DMX. The company is awaiting regulatory approval.

PlayNetwork Strategic Partners

TSC Music Systems Limited
If music sets the mood, then TSC intends to be the maestro. The company provides music mainly for businesses in the hospitality, restaurant, and retail industries. It assesses a clients' business environment, then provides music to fit its mood, even down to certain times of the day. Promotional messaging can also be included. TSC Music provides the electronic hardware (plasma TVs, CD and DVD players, and interactive kiosks) as well as the song catalog. Clients include Adidas, Krispy Kreme, and McDonald's. The company, which operates throughout the UK, installs audio and visual equipment made by partners PlayNetwork and Bose. Chairman Neal Abdool founded the family-controlled company in 1975.

PlayNetwork Sister Company | Merger & Acquisitions

Crows Nest Entertainment, Inc.
Crows Nest Entertainment provides audio and video systems integration for commercial establishments across the USA. The company has offices in Spokane, Bellevue & Redmond, Washington and San Francisco, California. PlayNetwork completed the merger with Seattle-based Crows Nest Entertainment Inc. a leading digital signage and systems integration company. The merger provided PlayNetwork with exciting new service capabilities namely technology and creative solutions for in-store digital video networks and related advertising sales services. This was the first of many strategic moves for PlayNetwork that will further position the company for significant growth opportunities through 2008.

shopping-with-playnetwork - zpryme

Whether you are out for a cup of coffee or a stroll in your local mall, everyone in one form or another has pleasantly been exposed to the audio talents provided by PlayNetwork.

“PlayNetwork, Inc. is an integrated media services leader for worldwide business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality
audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses”. PlayNetwork continues to recruit resellers with the highest caliber audio/video integrators in all markets. The company also has plans to launch a franchise-specific portal in the near future.

SOURCE: PlayNetwork, Inc.

By
Zpryme: Emerging Markets Group

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