News Room
Fashion: Marketing & Strategy | Anthropologie and Zara - Zpryme
Austin, TX (ZPRYME NEWS) – 06/30/08 – As the marketing world knows consumers are brand driven, and it is increasingly important to market your company via catalog distribution. Anthropologie recognized this trend and in 2003 launched their catalog. From the inception of this marketing vehicle, revenue rose from 422.8 (mil) to 1,224.7 (bil).
Snapshot: Fashion Industry Drivers & Trends Including BRIC Fashions - Zpryme
Austin, TX (ZPRYME NEWS) – 06/15/08 – The fashion houses (Christian Dior, Gucci, Burberry, Prada, Chanel, Oscar De La Renta) will once again lead style into the next year. The styles and trends hipsters will grow to appreciate in 2008 will inevitably reflect modern interpretations of past designs, while also keeping an eye on emerging global trends in beauty and culture. In order to keep up with consumers demand in new styles these companies sometimes will get a designer that so strongly marks a period of fashion that neither the company nor the customer can get out of it.
