Zpryme: Intelligent Research for an Intelligent Market

Austin, TX (ZPRYME NEWS) – 06/27/08 – Where does rugby fit in the grand scheme of American Sports? Up until recent history the United States has paid little interest to sports outside its borders. Avid American sport goers have really taking stride in bringing soccer into the mainstream; however that's caught on with little degree of popularity – although optimism was spiked during the past World Cup in 2006. Another sport, cricket, which is tremendous in India, South Africa and Pakistan is also feeling the heat of irrelevance – when Americans were asked about the very fundamentals of cricket over 90% could not decipher what instruments, apparel or gear are used to play the game.